Workshop overview

This one day workshop has been developed for public sector communications and information professionals who are seeking to understand the impact and potential uses that social media can be put to inside, and outside the organisation. Social media has become synonymous with an innovative organisation, an organisation that listens to what its customers are saying, and addresses it in a real-time dynamic forum. This requires the understanding of a unique set of tools, new types of strategies and quick identification of opportunities and threats.

Cerys Hearsey, the workshop presenter, has considerable experience of designing, configuring and the ongoing management of social media strategies. The day has been designed to be interactive and will focus on real-world experiences and practical techniques. Live social media demonstrations will be used to illustrate and cement abstract topics throughout.

Workshop Content

1. Overview

A brief overview of the current hot social media tools, referring to examples of how they might be used within your organisation, examining real time uses in public sector organisations. Why is it that the social media revolution is so important to the public sector? What are the challenges that it creates and addresses?

2. Strategy

3.Conclusion

Summing up of the workshop and some thoughts on the direction of social media. Detailed Q&A session, further demonstrations as requested.

Throughout the workshop a number of demonstrations will be used to illustrate key points. These include: joining up social media campaigns with other organisations, the use of social media tools to provide real time feedback and examples of when social media is not appropriate.

Throughout the workshop a number of demonstrations will be used to illustrate key points – these include, joining up social media campaigns with other organisations, the use of social media tools to provide real time feedback and examples of when social media is not appropriate.

Workshop timings

Registration starts at 09h00 and the workshop will begin at 09h30 and finish at 16h30.

About the workshop leader:

Cerys Hearsey, Consultant, Metataxis

Cerys’ working experiences to date have included a wide range of information-centric projects including taxonomy redesign, metadata management, training, EDRM implementation, online help authoring and more recently has led into business process improvement and benefits realisation.

In addition to experience in the public sector, Cerys also has a background in librarianship specialising in enquiries management, end user training (especially in search strategies), eLibrary and website design, cataloguing and indexing.

Areas of particular interest are organisation, classification and retrieval of information across disparate corporate information systems with little or no provision for corporate information management strategies.