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29th June 9:00 am-1:00 pm
The Studio , 7 Cannon Street , Birmingham , B2 5EP
The use of social media has been growing not just by individuals but also by businesses which are increasingly using social media as a marketing tool. However, individuals within those businesses are also using social media for business as well as personal use. But what if those individuals misuse social media? Can they be fired?
What are the legal, contractual and socioeconomic risks of using social media sites by businesses? How can these risks be identified and minimised? How should they be addressed?
Social media sites are designed to be “easy-in”, but are they as easy to terminate? Are there any special provisions in social media sites such as Facebook and LinkedIn for companies who use those sites as opposed to individuals?
What is “the right to be forgotten”? Who is proposing it? Is it likely to be taken up? If so when and by whom? In what areas can social media be safely used by businesses? In recruitment? In marketing, promotion and advertising? What are the consequences of that use on contract termination?
Social media in the context of employment is of particular concern. What are the rules about collecting and using data when recruiting, monitoring and disciplining staff? How do those rules apply in the context of social media?
Dai Davis is a partner at his own law firm Percy Crow Davis & Co as well as a Chartered Engineer. He is also an active member of the Information Systems Security Association and is therefore well placed to speak on these issues. Among the aspects of social media that Dai will cover are:
Registration is at 09h00 and the briefing will begin at 09h30 and finish at 13h00. Light refreshments and documentation are included.
Principal, Percy Crow Davis & Co
Social Media: Legal Issues for Businesses
Briefing, 29th June
Birmingham
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Pietro Micheli MSc MRes PhD is a Senior Lecturer at Cranfield School of Management's Centre for Business Performance, founding member of the Evidence-based management collaborative (US) and Fellow of the Advanced Institute of Management (AIM) Research
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