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Event

Organisational Performance

How to Transfer Strategy into Action

1 day Workshop

20th February 9:00 am-4:30 pm

Sold out

The Studio , 51 Lever street , Manchester , M1 1FN

Workshop overview

One of the most difficult challenges facing any organisation is how to translate strategy into action. In fact, according to recent studies, strategies fail at a rate of 70% to 90%. The reason is not so much that strategies are wrongly formulated, but that they are poorly executed. This is mainly due to four factors:

  1. The formulation of strategy (planning) is disconnected from the implementation;
  2. There is too much distance between the individuals involved in those activities eg, top management vs. middle management and employees;
  3. The time and resources invested in formulating the plan are far higher than those associated to its execution; and
  4. In periods of change, re-formulating an organisation's strategy is much more than modifying a set of statements: it is about changing priorities, and promoting different behaviours and ways of working.

In this workshop we will look examples of good strategy implementation and at the latest research in the field. Also, we will look at performance management systems - objectives, targets, measures and incentives – as means to connect strategy with decisions and actions. In doing so we will look at both technical and behavioural issues and find out how to:

  • Make priorities and objectives relevant to the workforce
  • Get buy-in and engagement from people at all levels in the organisation
  • Win hearts and minds in periods of change and transition
  • Sustain attention and effort, thus generating continuous improvement

Throughout the workshop, delegates will have an opportunity to experiment with several tools and techniques, and see how they could be applied in their own organisations.


Workshop content

1. Strategy formulation and implementation
 We will start by looking at good practices in relation to both formulation and implementation of strategy, in terms of tools and techniques and behavioural approaches to ensure the strategy is relevant and commonly understood throughout the organisation.

2. Performance management systems
 Most organisations have objectives and measures, but they are often disconnected and used for control purposes. In fact, performance management systems, such as Balanced Scorecards and dashboards, can be particularly useful in assisting the process of implementation and review of the strategy. Here we will look at how to best design and introduce them, and how to make them relevant to the workforce.

3. Aligning behaviours
 For organisations to succeed it is necessary that people work together to achieve key objectives. Therefore, we will look at ways to make sure individuals are clear about what those objectives are, what their role is in attaining them, and how they could go about it. Also, we will look at how to align behaviours, while giving people sufficient freedom to feel motivated and engaged.

4. Reviewing and changing strategy

Over time organisations must review and potentially modify their strategies. Here we will look at how to do this, while keeping the strategy consistent with the performance management system. Moreover, we will discuss ways to communicate to the workforce the benefits of the new strategy on both organisational and individual levels. We will conclude by considering the main challenges from a cultural perspective and devise ways on how to mitigate them.


About the Workshop

Registration starts at 09h00, the workshop will begin at 09h30 and finish at 16h30.

Costs

  • £495.00 + VAT: 1 delegate

Speakers

Pietro Micheli

Pietro Micheli

Senior Lecturer, Cranfield School of Management

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